Bing is Microsoft's answer to all competitive search engines. And at the same time, the Redmond company's service to beat search engines, is not a “search engine.” Bing is a “decision engine,” the software giant claims, aiming to catalyze a change in user perception and make the evolution of Live Search stand out from the crowd. But of course Bing is about closing the gap separating Microsoft from Google on the search engine and online advertising markets, just as it is the result of the company's commitment to grow organically following the failed acquisition of Yahoo in 2008. The Bing website went live, mind you not in a Windows Live or a Live Search sense, on May 28, 2009, but the actual search decision engine will not go live until June 3rd, for the public.
“Today, search engines do a decent job of helping people navigate the Web and find information, but they don’t do a very good job of enabling people to use the information they find,” explained Steve Ballmer, Microsoft CEO. “When we set out to build Bing, we grounded ourselves in a deep understanding of how people really want to use the Web. Bing is an important first step forward in our long-term effort to deliver innovations in search that enable people to find information quickly and use the information they’ve found to accomplish tasks and make smart decisions.”
For Microsoft it is not just about reinventing its search engine, but also about delivering a new consumer brand. The company has acknowledged repeatedly that Live Search suffered from a branding perspective, and Bing is the answer. Investments between $80 million and $100 million have been poured into marketing Bing as a new way to search.
Live Search is dying, one piece at a time – a mute death, presented by Microsoft as an evolution of its search engine. The Redmond company introduced Bing, formerly codenamed Kumo, on May 28, 2009, and it continues to roll out the service globally even at this time, with the process scheduled to be complete tomorrow, June 3rd. And as it is rolling out, Bing is slowly swallowing Live Search bit by bit.
Users have undoubtedly noticed that trying to access the Live Search homepage results in a redirect to Bing Beta. But additional web properties associated with Live Search have already started being converted to Bing.
The move is after all only natural, as the Redmond company is transitioning not only to the new search engine, but also to the new brand. Live Search has also managed to disappear from MSN. Until not long ago every search performed via one of the MSN websites was powered by Live Search. This is no longer the case. MSN users now search with Bing. And Live Search is dumped from other websites as well.
“We’re excited to welcome you today to the new home of the Webmaster Center blog and forums, as part of the new Bing Community site. Welcome! The old URLs are now automatically redirecting visitors to this new site, but be sure to update your Favorites listing in your browser to the new site,” revealed Rick DeJarnette, Bing Webmaster Center. “As you can tell, we’re excited about Bing and ready to talk about it. Keep a look out for plenty of updates to come.”
DeJarnette still writes for the Live Search Webmaster Center Blog, but it's just a matter of time before the label is switched to something a tad more Bing-ish, just as it will be the case for the Live Search blog. Live Search Maps is already offered to visitors rebranded as Bing Maps. And Club Bing is now where Live Search Club used to be.
Bing is Microsoft's answer to all competitive search engines. And at the same time, the Redmond company's service to beat search engines, is not a “search engine.” Bing is a “decision engine,” the software giant claims, aiming to catalyze a change in user perception and make the evolution of Live Search stand out from the crowd. But of course Bing is about closing the gap separating Microsoft from Google on the search engine and online advertising markets, just as it is the result of the company's commitment to grow organically following the failed acquisition of Yahoo in 2008. The Bing website went live, mind you not in a Windows Live or a Live Search sense, on May 28, 2009, but the actual search decision engine did not go live until June 3rd, for the public.
“Today, search engines do a decent job of helping people navigate the Web and find information, but they don’t do a very good job of enabling people to use the information they find,” explained Steve Ballmer, Microsoft CEO. “When we set out to build Bing, we grounded ourselves in a deep understanding of how people really want to use the Web. Bing is an important first step forward in our long-term effort to deliver innovations in search that enable people to find information quickly and use the information they’ve found to accomplish tasks and make smart decisions.”
For Microsoft it is not just about reinventing its search engine, but also about delivering a new consumer brand. The company has acknowledged repeatedly that Live Search suffered from a branding perspective, and Bing is the answer. Investments between $80 million and $100 million have been poured into marketing Bing as a new way to search.
Live Search is dying, one piece at a time – a mute death, presented by Microsoft as an evolution of its search engine. The Redmond company introduced Bing, formerly codenamed Kumo, on May 28, 2009, and it continues to roll out the service globally even at this time. And as it is rolling out, Bing is slowly swallowing Live Search bit by bit. Users have undoubtedly noticed that trying to access the Live Search homepage results in a redirect to Bing Beta. But additional web properties associated with Live Search have already started being converted to Bing.
The move is after all only natural, as the Redmond company is transitioning not only to the new search engine, but also to the new brand. Live Search has also managed to disappear from MSN. Until not long ago every search performed via one of the MSN websites was powered by Live Search. This is no longer the case. MSN users now search with Bing. And Live Search is dumped from other websites as well.
“We’re excited to welcome you today to the new home of the Webmaster Center blog and forums, as part of the new Bing Community site. Welcome! The old URLs are now automatically redirecting visitors to this new site, but be sure to update your Favorites listing in your browser to the new site,” revealed Rick DeJarnette, Bing Webmaster Center. “As you can tell, we’re excited about Bing and ready to talk about it. Keep a look out for plenty of updates to come.”
Source: News.SoftPedia.Com
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